If you’re looking to sell your house or investment property in Raleigh without using a real estate agent, Phoenix Horizon Homes is here to help with our virtual, friction-free approach.
While we do collaborate with brokers when it makes sense, we believe in eliminating unnecessary middlemen to create a more efficient, direct transaction experience for you.
Let’s be honest—paying 5-6% of your property’s value in commission is substantial. In some scenarios, NC real estate agents earn every penny of their commission. But our RISE values (Resilience, Integrity, Service, Excellence) drive us to offer a different path—one that’s leaner, more personal, and puts more money in your pocket.
How Do I Sell My House Without An Agent in Raleigh?
Looking to maximize your profits when selling in NC? There are several innovative approaches to avoid those hefty commission fees.
First, let’s unveil an industry practice that most homeowners don’t realize until it’s too late.
In typical Raleigh transactions, approximately half of the commission you pay as a seller actually goes toward covering the buyer’s agent fees.
Wait, what? That hardly seems fair, does it?
Why should you be responsible for paying the professional representing the other party’s interests?
This practice lacks transparency and reason – it’s simply an outdated tradition that persists in real estate transactions.
At Phoenix Horizon Homes, we believe in empowerment through knowledge. Here’s how you can leverage this insight to your advantage.
When evaluating comparable properties in your area, remember that their selling prices typically included these commission costs. Factor this in when determining your property’s true market value.
Don’t underprice your property – be aware that a savvy buyer may expect to take a discount too. If you’re doing the work of one agent, you can expect to save that money.
Sometimes in Raleigh, buyers who aren’t represented by an agent won’t remember to negotiate the buyer’s side commission out of the price for themselves, so don’t remind them if you don’t want to pay them. Just don’t be surprised if it comes up during the negotiation.
You may want to consider offering 2.5% to buyer’s agents who will bring their clients to show your property. Sure, it’s a lot of money. If you’re pricing your property including that commission, you can always negotiate a better deal for a purchaser who comes without an agent.
On the other hand, if you don’t leave room for the buyer’s agent’s commission, you’ll be excluding most of the buyers in the market in Raleigh.
Did you know that over 90% of real estate transactions flow through the MLS? That’s the Multiple Listing Service—the comprehensive database that all real estate professionals in Raleigh rely on to access property information for their clients. It contains everything from houses and condos to land and investment opportunities, complete with detailed sales data and pricing insights.
Traditionally, accessing the MLS meant paying a full commission to a broker. Today in Raleigh, select brokers offer more flexible options—charging a modest fee just to list your property on the MLS. For a few hundred dollars, you can gain massive exposure while only paying a commission if and when your property actually sells.
When you consider the reach and impact, MLS listing is remarkably cost-effective. Unlike traditional advertising methods, it delivers your property details directly to thousands of motivated buyers and agents with unmatched efficiency—embodying our value of Excellence in the marketing process.
What’s more, all major real estate platforms—Realtor.com, Zillow, Yahoo Homes, and others—pull their data directly from the MLS. When you list your Raleigh property on the MLS, your listing automatically propagates across these high-traffic sites within days, creating a virtual presence that aligns perfectly with our tech-forward, friction-free approach.
Each of those sites sells ads. They’ve got packages that let you pay to enhance your listing, feature it at the top of the search, and a lot of other bells and whistles that might or might not get an interested buyer to buy your property.
Advertising is a gamble. Sometimes open houses in Raleigh NC can be a great way to sell a property, and sometimes they’re a waste of time. Same with newspaper ads, craigslist postings, fancy signs – sometimes they work, and sometimes they don’t.
To effectively sell your property on your own, you have to market it well.
Putting up fliers and signs around your neighborhood can generate some calls, and there’s a lot of free websites where you can post information. But often just putting up flyers and an open house isn’t enough if your house doesn’t appeal to the average home buyer.
In theory, real estate agents charge big commissions because they have to spend a lot of money up front to advertise your property. By advertising lots of properties at once, they expect to get more phone calls – and obviously, they’ll make good profits by selling lots of houses.
Certain properties might require thousands of dollars in advertising expenses before the right buyer happens to see the ad and call.
If you want to avoid paying any commissions, you can also sell your house to investors like us for CASH
We fair prices for properties – and we can close fast (in as little as 3-5 days if you need to).
Sometimes we’ll purchase Raleigh houses, fix them up, then rent them out… sometimes we’ll fix them up and sell them to other people looking for great homes in the area, and a lot of other reasons, too – but we love to hear from people like you who are thinking of selling anywhere in NC.
We’re investors who care a lot about Raleigh.
We close fast and pay cash in as little as just 3-5 days. Give us a call now at (984) 355-8848 or fill out the short form over here.